BRANDING & LOGO DESIGN
Branding that gives your business a distinctive point of view
Branding and Logo Design for service-based businesses, ready to look established, professional and recognisably themselves.

Does this sound like you?
You’re a new business owner
Ready to move beyond a DIY logo and create a brand that feels like a real business. You want to look professional, build trust and attract the right clients from the start.
You’re an established business
Whose visual identity no longer reflects the quality of your work. You’re ready for a refined, cohesive brand that feels aligned with where you’re heading.
You’re a service-based business
Looking for a considered brand identity that brings clarity and consistency to everything you do — from your website and social media to your marketing materials.
A logo isn't a brand. It's just where it begins.
Your logo might be the first thing people see, but your brand is what shapes the impression they remember. From your visual identity and messaging to the way your business shows up, every detail plays a part in building recognition, trust and connection.

Brand Foundations
A streamlined brand identity for businesses ready to put their best foot forward. This package delivers a polished, professional visual foundation you can launch with confidence.
Learn More →Everything you need to launch a professional brand.
A considered visual identity designed to give your business a polished, professional foundation from the very beginning.
What's Included
- Brand direction
- Primary logo
- Secondary logo
- Colour palette
- Typography
- Basic brand elements
- Simple brand guide
- Final artwork
Timeline
2–3 weeks

Signature Brand
A considered brand identity designed to give your business a stronger presence and a clear, cohesive visual language across every touchpoint.
Learn More →A cohesive brand that makes a lasting impression.
A considered brand identity designed to give your business a stronger presence and a clear, cohesive visual language across every touchpoint.
What's Included
- Brand discovery + strategy
- Creative direction
- Primary + secondary logo suite
- Supporting brand mark
- Colour system
- Typography system
- Supporting graphic elements
- Image direction
- Brand applications
- Comprehensive brand guidelines
Timeline
2–3 weeks

Brand & Business
A complete brand foundation paired with the essential business assets you need to launch, reposition or elevate your business with clarity and consistency.
Learn More →Everything you need to build a confident, cohesive business.
A complete brand foundation paired with the essential business assets you need to launch, reposition or elevate your business with clarity and consistency.
What's Included
- Everything in Signature Brand
- Business card design
- Email signature
- Social media templates
- Canva template setup
- Presentation / document template
- Key marketing collateral
- Website direction + strategy
- Launch graphics
- Extended brand guidelines
Timeline
2–3 weeks
Our approach is intentional and collaborative, creating a brand that truly connects with your audience.
Taking this step is an investment in your business and your future. At Whitespace Studio, we partner with entrepreneurs and businesses who see the value in thoughtful, strategic design. Together, we’ll build a brand that reflects your vision and inspires your ideal audience.
Discovery
It starts with a conversation. We’ll chat about your business, goals, and the big picture you’re working toward. This is where we listen, gather inspiration, and lay the foundation for your brand’s strategy.
Strategy & Research
Next, we’ll dive deep into what makes your business unique. By defining your target audience, goals, and brand purpose, we’ll create a clear direction that sets your brand apart from the crowd.
Design
With strategy in place, we’ll move into design. From logo concepts to custom elements like patterns and graphics, this is where your brand comes to life. Every detail is tailored to resonate with your audience and elevate your business.